What You Need, When You Need It
Posted on Wednesday, April 23, 2008 in All Posts by jed
People want what they need when they need it. It’s as simple as that.
Often that need is specific helpful, information to allow people to make choices. Parents confront these choices every day, and for the past few years, they’ve been turning to a trustworthy blog - Z Recommends - for help. And while Z Recommends has had the information parents need, they haven’t always been able to provide that information when and where parents needed it - until now.
Parents are major consumers of plastic baby bottles, which are made by a multitude of manufacturers and sold by even more retailers. Now parents are being told that these bottles might contain a carcinogenic substance called BPA. The bottles with BPA are not labeled. Parents need to know when they buy the bottle if it contains BPA.
Z Recommends has ingeniously used our mData application to make that information available to everyone by SMS. All anyone needs to do is text - ZRECS and the brand name of the bottle - to the short code 69866 and instantly learn whether a bottle is safe for a baby. All Z Recommends needed to do was upload a spreadsheet into the mData application and they were good to go in seconds.
What you need, when you need it. It’s as simple as that.
