Bush Speaks and the Democrats Respond - Instantly
Posted on Tuesday, January 29, 2008 in All Posts by matt
Hats off to the Democratic Congressional Campaign Committee for their fantastic use of mobile surrounding President Bush’s State of the Union address! The DCCC ran a number of mobile programs around the event, but the award for Most Innovative has to go to their “George Bush Lie Detector” text messaging initiative.
Each time President Bush said something in his speech that the DCCC felt was untrue, the Dems sent their subscribers a “Lie Detector” text message that challenged the president’s assertions and provided their own perspective on the issue at hand. Incredible - even while the president of the United States spoke uninterrupted to the Congress and the nation, his opponents were able to respond and get their own message out in real time. The Democrats didn’t have to wait until the president was finished speaking in order to offer their rebuttal - they could do so point-by-point, in exact parallel with the president’s speech, and without even having to ask viewers to step away from their televisions!
